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oCTOBER 2022
3' reading time
La Grande Dame by Yayoi Kusama: a message of hope and optimism
01
“La Grande Dame” of Champagne, Madame Clicquot
Veuve Clicquot and the iconic japanese artist Yayoi Kusama send the world a message of optimism thanks to an exclusive, colorful creation that celebrates the maison’s new Premium Cuvée, La Grande Dame 2012.
The original work is Yayoi Kusama’s vivacious tribute to “La Grande Dame” of Champagne, Madame Clicquot. The artist decorates the box and bottle of La Grande Dame 2012 with her iconic symbols: flowers and polka dots. The bottle of La Grande Dame is enveloped by a happy flower, a symbol of energy and a tribute to nature, so dear to these two women; the flower also takes on the form of a special object that emphasizes the Premium Cuvée in the Magnum format.
“My Heart
That Blooms
In The Darkness
of The Night”
02
Two iconic women,
Two parallel destinies
Yayoi Kusama used her characteristic polka dot pattern, which is reminiscent of champagne bubbles.Yayoi Kusama’s extraordinary creation for La Grande Dame 2012 sends the world a message of hope and optimism.
Though separated by time, these two women are united in their love for beauty: rigorous precision and unflagging attention to detail are essential to their creations. Yayoi Kusama and Madame Clicquot have never been content to make something nice and good: they always chose to push the envelope and dared to be different. Over their careers, they have both dedicated themselves to a search for excellence and the avant-garde.
Madame Clicquot, 1828
"I want my Maison de Champagne to take a first in New York, just as it did in St. Petersburg”
Yayoi Kusama
“I promised myself i would make it in New York and become famous all over the world thanks to my passion for art and my creative drive.”
From all my heart,
the life of flowers
flew away.
My everlasting
affection
for the flowers,
flew off beyond
the universe
to show its vitality,
to gaze at the
extremes of life.
Yayoi KusamA
03
A passion for Pinot Noir
Madame Clicquot was convinced that Pinot Noir was capable of the greatest expression and had the potential to yield the finest champagne, and since her time it has been the symbol of the Veuve Clicquot style, providing the structure and strength the varietal is known for, while the grande dame is a tribute to the grande dame of champagne: Madame Clicquot.
“Our black grapes make the most refined white wines.”
Madame Clicquot, 1825
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